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At Foxtale, we often ask ourselves one question- What makes a good skincare product? And in different ways we have always arrived at the same conclusion - it should show results on your skin and it should guarantee a few moments of solace- a promise that however your day goes, these few minutes of skincare are going to be happy!
All our products will always stand true to these two promises- efficacy and happiness.
Our main mission is to make quality skincare products accessible to all women. While we choose the safest and most efficacious ingredients, we do not equate them with exorbitant prices.
At the same time we ensure the most basic products are made as efficacious as the most topical treatments so that you have a happy skin irrespective of where you are in your skincare journey.
We believe skin is a fundamental right and not a privilege that can be availed if you have the luxury of time and money.
We believe it’s extremely important to know what all you apply on your face. For this reason, we have full disclosure on all the ingredients we use in our products.
Additionally, we conduct lab trials within the beauty community and publish their feedback for all to see.
While we stand for using certified allergen free fragrances for better sensorial feel, we have reduced the percentage from 0.6% to 0.4% based on their feedback.
While efficacious products will always be the core of Foxtale, we are not here to achieve sales targets. We want to create a community of skincare enthusiasts who learn, grow and glow together.
Our community has played a key role at every step of our journey- whether it's the first 3000 women who chose to share their skin stories with us or the beauty experts who agreed to be part of our first ever lab trial.
To every woman who has reached out to us with a query, comment or compliment- to us, you are all part of our ever growing community and we learn from you everyday.
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